Something old, something new - GMC rolls out family-friendly activities at DIMS

  • Special appearance by a classic GMC, the Jimmy Desert Fox
  • ‘Sierra Challenge’ remote control car race open to all
  • State-of-the-art GMC GIF-maker provides fun for all ages

DUBAI – GMC will provide entertainment for all the family at this year’s Dubai International Motor Show (14 – 18 November 2017) by offering visitors a number of exciting, interactive activities, including the chance to compete in a new ‘Sierra Challenge’, in addition to a show piece from GMC’s rich Middle Eastern history in form of a 1979 original Jimmy Desert Fox.

Set to be a favorite with visitors, both young and old, the new ‘Sierra Challenge’ will feature remote control model cars, battling it out against each other over a circuit with a number of challenging terrains. Located outside the main hall, participants will compete to win one of three electric, replica GMC Sierra cars for kids, during the Motor Show. All the while, a DJ will pump out the latest tunes while delivering a fast-paced race commentary from a special booth in the back of a full-size Sierra located in the middle of the circuit.

One of the focal points on the GMC stand, the Jimmy Desert Fox is sure to appeal to older visitors and those with an interest in historical cars. Launched in 1977 in two-wheel and four-wheel drive models with hardtops, this special edition model forms part of GMC’s Middle East legacy, with its special equipment package including Buckskin color scheme across the body, five-band striping on the sides and hoods, chrome touches on the rims and tow hooks as well as a large grip, leather-wrapped custom sports steering wheel. Distinguished with a set of four side-mounted tie downs and dual high-intensity CIBIE lights, it was a classic example of vehicles built to suit the region, something that GMC continues to do to this day.


For those who aren’t lucky enough to walk away with one of the big prizes from the ‘Sierra Challenge’, then the GMC GIF-maker on the company’s stand will ensure they can still go home with their own personal souvenir of the day. The attraction allows inquisitive visitors to mock up and print out a hi-res photo of their own journey in the Jimmy Desert Fox, including a trip through 1970s Deira.

All of these attractions will complement GMC’s new product display at the show, which will see the all-new 2018 Terrain and 2018 Yukon Denali make their Middle East debuts. At the same time a new special edition concept model will break cover as it is showcased in public for the first time anywhere in the world.