GMC MIDDLE EAST HAS POSTED A 19% INCREASE IN YEAR ON YEAR SALES FOR THE MONTH OF FEBRUARY. THE BRAND ATTRIBUTES THE STRONG GROWTH TO THE ONGOING POPULARITY OF THEIR LARGE, PREMIUM VEHICLES AND A BOOST TO THE REGION'S AUTO INDUSTRY.
“The Middle East auto industry has seen healthy growth over recent years, and we expect this to continue. We're pleased to see that our GMC brand is contributing to this," said President and Managing Director of General Motors Middle East, Maurice Williams.
The UAE was the market with the highest growth in the Middle East for GMC sales, with a 69% increase compared to February 2014. Growth was strong in other countries in the region including Kuwait (41%), Lebanon (27%), Bahrain (16%), Saudi Arabia (11%) and Oman (6%).
Williams said, “It wasn't so long ago that we released all new versions of the Sierra pickup and Yukon SUVs. It's obvious that these vehicles are really hitting the right marks with our customers and are driving the growth of GMC."
The Sierra saw a 53% increase in sales, while the Yukon and Yukon XL models were up 9%.
“With GMC vehicles, customers are treated to premium features in a strong, reliable package. The Yukon and Sierra recently won awards as the best large SUV and best large light duty pickup in the independently judged 2015 JD Power Dependability Awards which sets the international benchmark for vehicle quality," said Williams.
Built on the philosophy of 'Commands Respect', GMC has built pickups since 1902. With a rich heritage in the Middle East and an impressive 111 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.
The GMC portfolio in the Middle East features Terrain small SUV and Acadia crossover. The Sierra half-ton pickup is the most powerful light duty pickup on the market, and the first full-size pickup to receive the highest possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Every GMC model, including Yukon and Yukon XL full-size SUVs, is available in Denali luxury trim. GMC also offers customers a high-level aftersales service experience. For more information, please visit www.gmcarabia.com.